The Fastest-Growing Ad Platform in 2026
1.5 billion monthly active users. The lowest CPM among major platforms. Unmatched engagement rates.
Precise Targeting
Reach your ideal audience with interest-based, behavioral, and lookalike targeting across 150+ markets.
Lowest CPM
Average CPM of $2-6 — significantly lower than Facebook ($8-12) and Instagram ($10-15). More reach for less.
Highest Engagement
5-8% average CTR vs 1-2% on other platforms. TikTok users actively engage with branded content.
Launch Your First Campaign in 5 Steps
Create a TikTok Ads Manager Account
Sign up for free. No minimum spend required. Your account is ready in minutes.
Install TikTok Pixel
Add a small code snippet to your website to track conversions and build audiences. Setup guide →
Choose Your Ad Format
In-Feed Ads, Spark Ads, TopView, or Smart+ — each format serves different goals. Compare formats →
Set Budget & Targeting
Start with $20/day minimum. Target by demographics, interests, behavior, or custom audiences. Targeting guide →
Launch & Optimize
Submit your ad, monitor performance in real-time, and optimize based on data. Analytics guide →
Real Results from Real Businesses
E-commerce Brand
Used Spark Ads + Smart+ to drive online sales
10X ROAS
CPA decreased 85%
Mobile App
Smart+ App Campaign for iOS subscriptions
-60% CPA
Conversions up 67%
Small Business
Creator-led content + audience targeting
-96% CAC
2K+ accounts/month
Choose the Right Format for Your Goals
🎬 In-Feed Ads
Native video ads in the For You feed. Best for traffic and conversions. CPC: $0.50-1.00
⚡ Spark Ads
Boost existing organic content as ads. Best ROI for beginners. CPC: $0.30-0.50
🤖 Smart+ Campaigns
AI-powered optimization. TikTok handles creative, targeting, and bidding automatically.
🎯 Retargeting
Re-engage users who visited your site or watched your videos. Highest conversion rates.